Wasabi sushi tower wins WorldStar Winner 2024 award
A huge professional world success
Wasabi sushi tower wins WorldStar Winner 2024 award in the food packaging category of the World Packaging Organization!
Wasabi is well known in our country for its sushi. The authentic eastern flavours are a huge hit - Wasabi have made sushi trendy in our country. In the past, we have developed a number of products for them, such as sushi boxes and restaurant food delivery boxes.
In the case of the award-winning product, Wasabi approached us with the request to create a serving tower packaging for their sushi that is exclusive yet easy to use, portable, safe and coolable. Ease of transport, size optimization for fridges and easy collection after use were important considerations - so it's made exclusively from paper. Ease of assembly, durability and adequate rigidity were also key features. The customer's needs had to be understood in great depth. We optimized the size and capacity of the box, and a long process of thinking together preceded the final shape of the box.
We made the mock-up from corrugated paper, which was not yet perfect, so we had to make some small changes to the box. The second mock-up was as imagined, and therefore accepted by the customer. Since then, the supply box has been produced and Wasabi is perfectly satisfied with the result.
We also think we have done an excellent job, as evidenced by the special prize won at the HUNGAROPACK Hungarian Packaging Competition, and subsequently the WorldStar Packaging Competition in the food packaging category. This is a great honour and also important confirmation for us.

